JMJ: We celebrate ALL Sneakers! Why Jumpman then?
There was sneakes before Air Jordans, but after Air Jordans everything changed for every sneaker brand, weather it was adidas, Reebok, New Balance or Puma, everything changed.
The way sneakers were marketed to the public, they way sneakers looked, the prices, EVERYTHING CHANGED! So in terms of the most influential sneaker brands you can’t deny AIR JORDANS and NIKE. Other brands such as adidas are rich in their history and have key historical moments in the game but one brand changed the world of sneakers for everyone.
Jumpman Journals: The JMJ represents everything sneakers, JMJ represents Fresh! JMJ represents community and everything around that, we naturally have a connection to this culture and will try to express that In our own unique way. THINK OUTSIDE THE BOX!