To celebrate the GOAT’s birthday, we have linked up with Mark Thomas, founder of Jumpman Journals, a sneaker lifestyle guide based in London who has a vast collection MJ products.
Since its inception in 1984, the lauded Jordan franchise has a rich history from when the first model was created for the six-time NBA champion to when performance tech was introduced on the Air Jordan 3 and revolutionized the sneaker world. There is no doubt that Jordan is a legend in all senses of the word, and the sneakers that bear his name are no different, so there’s no surprise that the franchise has a long-standing status in basketball and sneaker culture.
Through his platform, Mark has developed a community dedicated to Air Jordan silhouettes and sneaker culture. In the spirit of jumping all racial and social barriers, Jumpman Journals celebrates original ideas and entertaining content to help the community explore the creative arts. Jumpman Journals has become ‘a platform to celebrate the works of art we wear on our feet’, as well as promoting ‘togetherness and a love for one another’.