We want to approach our attempt at a sneaker lifestyle magazine from an artistic, entertaining and social point of view. Sneakers are so ingrained into every aspect of our lives so we want our approach to be the same.
It’s all about the love for this culture of sneakers, the Jumpman Journals is a celebration society, a community passionate about the celebration of sneakers.
Let’s start from an entertainment point of view, an artistic point of view, a conversational point of view. All too often the price we pay for sneakers is the story, we’re approaching from a different angle, the price is what it is and that’s not going to change any time soon.
So beyond that it’s what they represent, it’s about the conversations they start, it’s about the value they bring us, not the cash value but the personal value they represent, on some level they represent how we stand. They have this unspoken power to do our talking before we’ve even exchanged words, our sneakers are telling people what we’re about, and they’re hearing us loud and clear.
We ALL love sneakers! No matter what gender, age group, nationality, WE ALL LOVE OUR SNEAKERS! And maybe there are more things we all love? More things we have in common rather than not.