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On Saturday 26th March 2022 JMJ was in the streets spreading the word and representing the cause, doing what we do! Starting outside NikeTown London W1 and moving on to Carnaby Street while streaming live.
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My relationship with Air Max began when I bought the Red Air Max 1s pretty much on release day at Olympus Sports, Tottenham Court Road. I’m sure I went on my jacks, remembering it being a quiet experience and that wouldn’t have been possible with the boys to be honest. (We used to have some unbelievable group shopping trips, us lot released on West End with money in our pockets, we got vibes, we got the chat, we got that five finger discount, wink wink, it’s always going to be eventful) But on this occasion I was on a stealth flex.
Kinda mad thinking how easy it was to get them when you think about how hype it is today, people are going mad for average kicks based on the hyped noise around them. Anyway, I’ve got my Air max 1s, I’m on the ends, I’m sure a couple of my boys had them, can’t really remember who, hahahaha!
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So more about how they felt on my feet, like nothing before, end of really. Walking on Air for real, these trainers were the ideal product for Nike to take over the world with. Ok got to mention quick, sometimes your Air Max would lose its Air! Especially if that was your one pair of kicks and you wore them all the time, and if you were walking in rain with a busted pair of Air Max’s they were breathing like they were on forty a day. It’s all good Nike, we all family here, we can be honest, you sorted it out in the end.
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I didn’t walk on anything else for a while, but the thing about our ends is we are always looking for that next thing and if it’s a different brand, Ewings, Reebok or Avia for example, it doesn’t matter. We were not loyal to any brands like that, still ain’t really, if we thought something would work we would try it on for size, only the fly shit stuck around and Air Max 1s hasn’t ever left the arena as one the all-time heavyweight champions!
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Of course amongst all of the above adidas was doing their thing, and mainly with the Zx Range. On my manor ZX was killin it, KILLIN IT! In the Earnerton, gwan money mad dayz, the uniform included a pair of Zx, preferably 730s, 930s or Questar In the early days. Then later the royal family, Zx 7000s, 8000s and ok you can include 9000s to complete the set but it was all about the first two for me. Yeah heavy weighter no doubt.
But we are here today to talk about the Max, it’s AIR MAX WEEK and the Air Max 1s came along back In 1987 and shocked the world, it wasn’t a straight away thing, people saw them on other people and said Oi Oi! Let me check those out, they tried them on and that was it! (and of course Nike’s groundbreaking marketing campaigns didn’t do them any harm)
For me Air Max, especially Air Max 1s capture the past and the future In one silhouette, and for that reason they will live on forever.
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